Issues Management

“Know the worst and provide for it.”

This is what we do for our clients in the area of issues management. Issues become public issues when they are not anticipated, or worse, when there is no plan for an issue’s progression into the public eye.We anticipate issues early, develop a plan and constantly monitor our clients and stakeholders to prepare for the worst.

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Media Relations
The Charlton team includes former members of the media who understand how reporters tick.With our help, your message will come through clearly in the media.

• Press release and audio clip writing, preparation and distribution
• Media kit preparation
• Issues analysis
• News conferences
• Photo ops
• Media tours
• Media training
• Media liaison and follow-up
• Q&A preparation, briefing and training

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Event Management
Have you ever had that sinking feeling, just before a public event, when you realize that the sound system, the coffee service or some other vital detail has been left out? No matter if it’s a small public hearing or a major event, there are a million details to be covered off. Our experienced event management staff are terribly obsessive-compulsive, which is bad for their ulcers but good for your event.We will organize local, provincial and prairie-wide public consultations, handle all apsects of major announcements or facilitate group discussions and information sessions.

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Strategic Project Management
We have years of experience in project management to help your
project meet its goals.

• Preparing and executing comprehensive strategies and plans
• Coordinating communications messages with project goals
• Melding diverse views into a single, effective path to project completion
• Coordinating (and chairing) planning sessions
• Preparing comprehensive work plans and critical paths
• Developing and maintaining checklists, agendas and to-do lists and
maintaining these lists on a day-to-day basis
• Coordinating personnel/volunteers and working with associate
organizations
• Developing formats and structures for a workplan to ensure it meets
objectives
•Working with volunteers
• Dealingwithawide spectrumofpeople fromvolunteers toCEOs
• Relationship building skills
• Leadership skills
•Working in very dynamic situations, where things can change hourly
• Diverse stakeholder management experience

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Strategic Communications Planning
It’s our job to separate perception from reality, to distinguish the trends from the fads and to build understanding and support. Listening can be the most powerful tool of all. We have years of experience in strategic communications planning that will help you meet your goals:

• Preparing and executing all aspects of comprehensive communication strategies
• Developing formats and structures for communications to meet all
objectives
• Coordinating communications messages with policy initiatives
• Melding diverse views into a single, effective communications path

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Brand Management
In the eyes of the public, your brand is you. It is your organization’s personality. It is vital that your brand says precisely what you want and need it to say. Charlton can help you develop a brand that reflects the strengths and uniqueness of your organization. But our work doesn’t stop with brand development. Once we have helped you give birth to your image, we will take the further steps to ensure your brand is sustained, maintained and promoted consistently inside and outside your organization.

• Logos
• Corporate identity development
• Collateral materials
• Brand analysis
• Brand hierarchies

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Crisis Communications
To paraphrase Rudyard Kipling, “If you can keep your head when all about you, are losing theirs and blaming it on you” then you may have a career in crisis management. If, on the other hand, you are like most people, you probably find it hard to keep perspective when things are falling down around your ears. Often, all it takes to weather a storm is an objective perspective. Charlton’s
media-saavy team can help you work through a crisis in a calm, professional manner.Working with the most trusted members of your team, we can help you present a positive, smart, strategic message that will keep conflict to a minimum and set your organization on the fast track to recovery.

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